Now let’s go onto the fifth mental limitation that visionary women often face and could hold you back from really stepping up and pressing into your big possibilities. Now this one. I feel like I have some mastery of it and it’s really helped me with my life and with the kind of opportunities that I’ve been able to step into and how I’ve grown my business organically from scratch.
Let’s talk about what I call the Cash Chase. Now, this talks to the overwhelming, almost inordinate pursuit of cash, of money, that it almost starts to impact on how people make all their decisions. This is a trap and it can hold your mind in a small place. Let me tell you what. Those who build the biggest, most revolutionary ideas for the world; those who create these big products that everyone is screaming about and is changing our lives; those who launch the most powerful technologies never, almost never started with the need to make money.
More times than not, they started with the desire to fulfill a need, to solve a problem, to create a change or to test an idea, and from that point of providing this type of service or delivering this type of product or creating this type of game changing thing for the world, people start to be willing to exchange value for the value they’re getting and sometimes you look at very powerful apps or soft wares and you just wonder why this thing is free because it’s comes from the abundance mindedness.
Look, seeking money, it can be a trap. It’s a Cash Chase. It makes you unable to originally craft from the womb of your spirit something that is original to you and can deliver solutions that will outlast your generation. It stops you from being able to creatively provide a solution to a pressing problem that people can thank you for, for life. That need to make money will make you constantly looking around instead of looking within. It will make you scrolling on Instagram and say, wow, maybe I should just copy and paste. Maybe I should just try to do this too. It’s just such, it’s hustle. You are just running helter skelter.
Now, there’s something called opportunity entrepreneurship and that’s not a problem, where for a period of time you see a need in the market and you cash in quickly because you have money and you quickly deliver that service. You can get called, hey, a hotel is just opening and they need 1,500 towels um, top quality with monogramming done on it, and you have the capital, you cash into that and you do it and that’s fantastic. But I’m talking now about when you’re thinking about what you really want to do for long with your life, when you’re thinking about how you really want to create a change in society, when you’re thinking about how you really want to be a blessing to the world, when you’re thinking about what God has put on your inside as your vision, whether it’s in fashion or construction or financial services, or it’s in food and nutrition and catering or fitness and health or writing books, hosting conferences, or it’s knowledge entrepreneurship and information entrepreneurship and you know, just leading with new ideas, whatever it is you want to do, don’t let it be about money first. Don’t ever let it be about money first.
For several years, I have provided materials continually for free to people who followed me, people who supported me. For the longest time, I kept on giving things, resources, materials, templates, eBooks, and I still do that, for absolutely free to the audience that I was building, that was following me and the community kept growing so large that the moment I started to charge for services, people were willing to pay because we were constantly booked out. If I held a class for 20 we will be booked out because people started to say, look, you’ve give me so much good stuff for free. I can’t wait to see what you have to offer. So you need to be healed of the Cash Chase and that’s why I feel like the people who step into their best lives, their best innovations, their best inventions sort of. Are not those who started out just to make money with that thing. They probably have some source of income somewhere and that’s why I feel like those who run corporate jobs but are starting out on the side with their vision, their ideas may be in maybe some sort of advantage because you’re not under tremendous pressure for money.
But here’s the deal. The way to heal that cash chase is to say is to ask yourself, what am I living for in the long term? This is a question people don’t ask a lot. This is a question people don’t have clear answers to. What’s the question I want you to ask yourself? What am I living for in the long term. For me, in the long term I am living for raising a generation that is so empowered, so equipped, that everyone will literally put their hands into the womb of their spirits and fling forth their best ideas, their best giftings and their best potentials so that we have some sort of crowdsourcing of Africa’s highest potentials and the economy, the prophetic destiny of the continent begins to be elevated because everyone on the continent is giving their best. No one is too small. Everyone is shining in their own light because they’re being equipped and empowered. That’s my long term goal. And that’s bigger than money. I can’t count that in dollars. I can’t count that in Naira. I can count that in pounds.
So you need to know what you’re living for in the long term so that your need or short term gratification does not ruin your new opportunity for long term impact. Okay? And that is how you start to get out of this mental limitation called the Cash Chase.
Now, we’ve talked about this mental limitation called the Cash Chase, but I want to show you a sixth mental limitation that is the flip side of the Cash Chase. Now I know I just spoke to you about the Cash Chase and how you can’t be under this undue pressure to make money and you want to monetize everything, but there’s the flip side which can also be a mental limitation and I’m so happy to also share this with you. Now, what also happens to visionary women that can steal from your Mind Power is that you have this great gift and talent that you have given for free and offers value. This product that you have offered samples of and people say it’s so great or this thing you knew how to do so well, you’ve done for free. You’ve planned many events for free plant, many parties for free. You’ve been MC for free. You’ve written books for free, you’ve given out materials for free. You’ve held trainings for free and people, people just know how to come to you. You can build websites, you do fantastic graphics. You are great at the camera, and people just come and say, help me and you’re happy to. You’ve given out recipes for free. People just always come to you. And you now can sense there is time for the shift to begin to monetize your giftings and earn commercial value because you’re that good.
But you now experience this sixth mental limitation called the value short change, this place where you don’t, you don’t, you don’t believe that you, you deserve to earn that kind of reward for the value you bring. Maybe sometimes you say to yourself, but I can do it. I can do it anyways. It’s simple. It’s basic stuff to me is nothing to me, so why should I ask someone to pay me that much? Why should I ask them to pay me this much, just for me to talk to them, to coach them. I can do that for free. What you need to ask yourself is when I coach them and they use my wisdom, would their businesses grow? Yes. If their businesses grow, will they earn more? Yes. Do I deserve a percentage of what they earn more? Yes! Do you see this now? So I feel like one of the biggest reasons people experience the value short change is because they don’t have a right relationship with money.
Many people in their minds think that money is bad. That money is for greedy people. Money is for unfair people. And that started from childhood. Maybe you were going to church and you or your mom were going in a boss or trekking when you were younger and you saw a church member who was in, you know, this very big car and they were going and you know, your mom says, Oh, all these rich people. We don’t even know the source of their wealth. It stays in your mind. It’s repeated again and again. Even if I don’t have money, I have peace of mind. It stays in your mind as though peace of mind and money cannot be together. So you grow up accumulating this, um, unproductive thinking about money and you start to distance yourself from money. Feeling like if I’m going to be a good person who is serving the world and who is fulfilling my purpose, who is making God proud? I can’t earn from it. Well, that’s not true. Scripture says it is God who gives you power to get wealth.
Let me tell you what. What God has put on your inside is not just meant to serve the world. It is also meant to serve you. You have bills that must be paid. You have things that must be accomplished, but beyond that, every vision is capital intensive. So if you want to make a change, I have these big dreams and I was sharing with Victor as I was coming here that look, one of the big reasons I’m going to earn and make a lot of billions of dollars is actually for poor babies, sick babies and children of parents who can’t nurture and care for them. They are my motivation. They are my drive. I’m going to have free homes for them, free facilities for them, free clothing for them, and free meals for them. I’m going to give them scholarships. I’m going to raise children from birth till they are full grown adults. That’s my passion. That’s my heart cry and it’s just somewhere there and I want to make it happen and I’m doing what I can at this level, but I want to go exponential with it. I definitely need money. So I’m not going to say to myself, uh, I’m doing good for the world and I’m, I’m producing, I mean stuff that God gave me for free. He gave me for free so I can earn from it. And so I can extend my vision and prosper with the things that will change the world that he has put on my heart. Do you see? So you need to go heal your mindedness about money or else you’re going to continue to experience the value short change. It’s the thinking that I don’t deserve to charge that much. I don’t deserve to charge that much. I don’t deserve to earn that much.
The second big reason people experience a value short change is because they also don’t invest a lot of money in, um, in themselves and growing and learning. So what I mean by that is if you’ve never paid $5,000 for a course, if someone says bring $5,000 for a course, you are like “to teach me what now?” But if you have a culture of also exchanging money for value, and the things that matter to you beyond cooking Egusi soup and traveling to Dubai, you are going to know how to uh, also lay demand on the resources of others because you now have elevated your understanding of what money is meant to do. But until you do that with your own resources, you are going to feel like you don’t deserve to ask for that from others.
The third reason people don’t know how to really lay a demand, you know, on the um, lay a demand on others for the value they bring is because they have actually not scientifically analyzed the value they bring. They’re not truly sure. So a person says, I’m a coach but they can’t tell you what will happen to your life for real in monetary terms, in intellectual terms, in emotional terms, in project and gold terms, or in marriage terms if they work with you. So they just have this fine idea because they have googled up a few stuff, written two books and held seminars, so they say come, I can change your life and that means nothing. So if the value that you provide truly, truly creates change and you’ve analyzed this in numbers, it’s easier for you to say, Hey, this is the worth of what I’m handing to you. So it also means you have to go back and confirm what value your value delivers, how valuable is the value that you bring. The moment you sort of fix all these things, you are now ready to begin to have a stronger, more strategic mutually benefiting between you and your customers, a right price point for the great things that you offer.
Now, one of the ways that your price point can also get right so that it’s not just arbitrary and you just sit and say I am going to charge N500,000 for three people to come and sit in my class, which is what some people also do, is to also look at those who have gone ahead of you. Those who are in the similar niche as you are, those who are delivering your kind of service and what they’ve done as industry leaders and to start from there and don’t forget that when you are a younger player you must be willing to take discounted rates because you don’t have the name and you don’t have the brand yet. But as you continue to build your expertise you would graduate in your ability to earn and it will reflect in what you can charge but be healed of the value short change mindedness cause it’s a mental limitation that doesn’t let people go far.
Before I go onto the seventh limitation, let me tell you why you have to fix the value short change mindedness. If you continue to not earn the way you should for the work you do, whether you under negotiate in your career or you don’t charge well for your services or your price point for your product is wrong or you don’t know how to ask for your share out of partnerships and collaborations, whether it’s financial or nonfinancial rewards, you are soon going to get frustrated and you would start to hate yourself. This happens to people a lot. They give and give and give and give. They look around their lives and everything seems dry. They feel unrewarded. The feel cheated. They start to hate themselves. They start to hate others and start to pull back from the good work that had been doing. I’ve met people who have gotten bitter and cynical, who have said people don’t care. People just want to use you. No one must ever get to that point. If you have good to offer, offer it and ask for good to be done back to you. Okay, that’s so good and I hope you’ve had yourself writing in your journal as I shared these six points with you.
Let’s go onto the final mental limitation that must not hold you back as a visionary woman who is ready to go from good to great and execute your next big thing and step into bigger opportunities, um, with the life that is, you know, on your heart, the life of your dreams and the successes that you want to experience going forward. Let’s talk about perfectionism. Yes, you heard me. A lot of people face this trap and it is one way to cut your journey short and not move forward just because you’re waiting for everything to be perfect. Anyone who knows me will tell you that I’m just such a doer. I find the balance between, um, you know, excellently delivering my vision and going ahead and doing it just when it is ripe to be done even when it’s not perfect. Because the good thing is the moment you’ve gotten it out, you can then continue to iterate further and improve on that product or that service. But the good thing is it’s already out there and you can only get better. So this mental limitation of perfectionism makes you continue to say, I will start when, I’m not just ready. Ah, let me just take another course. Let me just really get this certification. Let me really, really understand the industry well. Let me have some more money. Let me raise some more capital. I need a co-founder. You just continue to find reasons why you’re not ready to launch or ready to scale because you’re waiting for it to be perfect.
While I have written 15 books, someone has been writing their first manuscript since their first child was in their womb, and that child is going to secondary school now. Why perfectionism? I’m just waiting for… what if people read it and it’s not very, very… Let it come out. So my answer for navigating out of perfectionism is to find a doer and to connect with the doer your life. It’s both in the energy that they use to elevate you when you’re around them. And it’s also in the challenge of seeing them moving forward with their goals. And this is one of the free gifts that I give to those who come into the Immerse Inner Circle and those who are in my own private network as friends, as coaching clients and also as protégées. So if you are around me, you are going to catch the doer bug, and you are going to go ahead and do stuff. Now, in the Immerse Inner Circle, I have a whole powerful signature coaching program that covers about eight modules called DOABILITY coaching and DOABILITY is my coinage for the ability to do. If you sign up and you get into the Inner Circle, I’m going to show you how to get into a culture of rapid execution and getting the results you’re looking out for.
But here’s what I say to perfectionist who don’t know how to start because they’re still fine tuning, fine tuning five years down the line. Three reasons why you have to kill the perfectionism limitation. Number one, the longer the time you waste, the quicker your competition gets ahead of you. And it gets to a point where your idea would have an expiry date and will be handed to someone else to run with it because the world can’t wait for you forever. Number two, no matter how long you wait and how perfect you try to make it, you will still find something a few years down the line when you look back that you could have done differently.
How many of us thought we had the best type of work out there? And when we look back at it 12 months down the line, you’re like, what? What was that? That wasn’t that good. So when you look back, you’re going to see what you could have done better. The third reason is it is always easier to improve than to begin. And this one, I see it happening in my life all the time. I am happy to do it afraid and to do it imperfect. But the moment it’s out there and it’s a product, improving on it is way better than birthing it. Do you see this? And these are three powerful reasons why you have to quit the perfectionism limitation and step into the doer culture.
And for the doer culture, let me give you three things that can also lead you out of there. Number one, find a doer in your life and have conversations with them. Learn how they do it. Learn, um, you know, how they push beyond the odds to get their successes. The second thing is to set yourself up to do. Let me give you an example. In October, 2017, I launched my 13th book, which became such a quick revolution called Firebrand. What I did with Firebrand, the moment I picked in my heart that this was an urgent message I needed to share with the world from God. I went ahead to book Four Points by Sheraton and paid for guests, paid for the meals of guests. I also created an invitation card and I sent it out to people announcing the date that the book was going to be launched. When I was doing this, I had not started writing the book. Think about that. And I do that all the time.
So I sort of set myself up to succeed and I knew that from that moment to the date that I had announced and booked and paid for the hotel, the book had to be ready and because I knew the message was already burning in my heart, I just needed a create room in my life to do it and doing I did. The third thing is to learn to celebrate your successes. If you make a culture of not just celebrating others but learning to celebrate yourself after you crush a big goal, you are going to want to do it again and again. You need your mind to start to associate your successes with celebrations. Some visionary women run too fast after they crush one goal. They’re just like, let’s move on. No, you’re not a machine. You’re a woman with a soul, with a heart, with emotions, so when you hit a big milestone, even if you don’t feel like you’ve done all the work but you feel like you’ve hit a milestone with the project that you’re working on, go celebrate.
Now, let me give you a beautiful example of this. Today. I’m actually done with the recording for Acceleration Intensive and I’m going to be celebrating because I came through doing it and giving it my best in the midst of the demands in my life. I’m doing it for you. I’m doing it because you deserve it and I’m doing it because I want to see you rise. Okay, so now let me run you through the seven mental limitations that I’ve shared as capable of holding women back and don’t forget, I also offered you a navigation strategy out of each of this mental limitations so that you can reclaim your mind power and go for gold with your big dreams.
Number one, we talked about the not good enough feeling. This emotion, thinking and mindset where you don’t feel like you’re good enough. Second, we talked about the fear of failure. This fear that, what if I start? What if I launch? What if I scale and it doesn’t work? We also talked about number three, the fear of success, which is if I go big and I blow, am I going to be accepted? Will I get a husband to marry? Won’t people say, my own is too much? Number four, we talked about the Wing It culture, which is this seeming laissez faire attitude where people don’t have a strategy, a structure and a system around accomplishing their goals, where they’re just hopeful that somehow it will work. Number five, we talked about the Cash Chase. This inordinate pressured pursuit of money and doing everything so that you can be rewarded for it. Number six, we talked about the value short change mindset, which is the flip of the fifth limitation and here we’re saying some people are so good with giving things for free that they don’t deserve to receive a reward for their hard work and don’t know how to trade value for value. And I shared with you a lot of strategies for getting out of that limitation. Finally, we also looked at perfectionism, which is this thinking that it has to be perfect before I can launch.
I hope that this has been so powerful and valuable for you and I cannot wait for you to get into all the other modules in Acceleration Intensive. Don’t forget to download your workbook and to fill it in, answer the questions, work on the reflections, and remember to share on social media how Acceleration Intensive is changing your life. Welcome to this Stretch Street and I’ll see you again in the next module. Thank you.